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Bausch & Lomb Begins Bifocal Contact Lens - Presbyopia Public Awareness Campaign
The naturally occurring vision condition will affect more than 78 million U.S. baby boomers. Most are unaware that multifocal contact lenses can resolve their vision needs thus avoiding readers
ROCHESTER, N.Y. - Bausch & Lomb, manufacturer of the #1 multifocal lens design, has launched its largest integrated marketing initiative with the goal of raising U.S. awareness of presbyopia and multifocal contact lenses. Presbyopia is a naturally occurring vision condition that begins to affect people in their 40s. As the eyes’ internal lenses become less flexible and lose elasticity, the eyes are less able to adjust quickly to rapid changes in focus from distance to near objects, causing blurred vision, most notable at reading distances. "I'm glad to see a major contact lens company stepping up and making the public aware of the tremendous advancements that have been made in multifocal contact lenses. As a practicing optometrist I can attest to their effectiveness in freeing patients of the bifocal glasses" says Dr. Richard Driscoll of Total Eye Care in Colleyville, Texas.
With more than 78 million baby boomers in the U.S. either already presbyopic or becoming presbyopic, Bausch & Lomb recognized a huge need for education and awareness around this topic. “Three out of five presbyopic patients don’t even know multi-focal contact lenses exist as an alternative to cumbersome reading glasses and we want to change that,” states Keir Meisner, director, U.S. Marketing, Lenses, Bausch & Lomb.
Once learning about multifocal contact lenses, 75 percent of patients wearing contact lenses or readers want to try them. “Our goal is to educate a large consumer base that is facing vision challenges and inform them of their options,” Meisner continued.
To support this goal, Bausch & Lomb is embarking on a multi-channel marketing initiative that incorporates a TV ad campaign airing on Network TV, as well as many cable networks, such as Food Network and HGTV, and syndicated programs such as Oprah, Ellen, The Martha Stewart Show, Live With Regis and Kelly, and The View
The campaign also includes the launch of a new website www.goodbyereaders.com where patients can learn about the benefits of multifocal contact lenses.
The marketing campaign also includes ad placement on numerous websites such as the Food Network, Rachel Ray, HGTV and Oprah.
With an innovative optical design, Bausch & Lomb PureVision® Multi-Focal contact lenses are designed to allow users to see clearly at all distances – near, far, and everywhere in-between. Bausch & Lomb’s PureVision Multi-Focal contact lenses are perfect for the busy wearer who wants contact lenses that stay comfortable all day and can be replaced as little as once a month. Built with the comfort-enhancing AerGel™ material, they also repel debris and allow natural levels of oxygen for healthy, white eyes. Bausch & Lomb SofLens® Multi-Focal contact lenses are also available, and both products provide exceptional vision and all-day comfort, along with Bausch and Lomb’s #1 Multi-Focal lens design.
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About Total Eye Care,
Dr. Richard Driscoll and Dr. Alycia Green
Therapeutic Optometrist and Optometric
Glaucoma Specialist
Dr. Rich
Driscoll has been serving the eye care needs of
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Contact Information
Dr. Richard Driscoll
Total Eye Care
817.416.0333
Press @ totaleyecare.NET